Developing an Entrepreneurial Mindset
About the Course
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success.
So what can a learner expect to gain from this course?
At the end of this course a learner:
1.) Will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal)
2.) Will be able to operate effectively within the new framework or model for starting a business (or any new endeavor), thus increasing their chances for success
3.) Will be able to make the initial business startup decisions of what type of business to start, and what type of business owner to be.
Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer.
We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them. The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.
Forrest S. Carter
Dr. Carter is currently an Associate Professor of Marketing in the Eli Broad School of Business at Michigan State University; where he teaches courses in marketing research, marketing strategy, and entrepreneurship. He is also the Faculty Director of the college’s Institute for Entrepreneurship and Innovation. Dr. Carter has authored numerous articles and publications in the areas of marketing research, macro-marketing, and entrepreneurship. Over the last decade his interests have focused on marketing’s role in economic development, especially as it relates to women and minorities. Currently his research and outreach efforts focus on creating corporate and community environments that are conducive to innovation and entrepreneurial startups. He has also been a consultant with numerous corporate organizations, and owned and worked with several small businesses.